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‘Tech-driven customs to improve efficiency, cut costs’

Prediman Koul, CEO, Jeena & Company (2)

Prediman Koul, CEO, Jeena & Company, commented, “Governments, logistics providers, and trade stakeholders need to work closely to align policies, infrastructure planning, and execution frameworks to ensure smoother predictable trade flows across borders. Compliance must be embedded as a foundational principle, not treated as an afterthought. With tighter border controls, expanding ESG mandates, and growing data requirements, logistics networks must be pre-cleared, digitally enabled, and aligned with global regulatory standards to minimise friction and delays at borders. Equally important is the need to modernise Customs processes. Faster, more transparent, and technology-driven Customs clearance will improve trade efficiency, reduce dwell times, and enhance India’s competitiveness in global supply chains. By addressing these areas, India can strengthen its position as a reliable, resilient, and globally integrated trade hub in an increasingly constrained and fragmented world.

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