Building supply chains for catering to SMEs

It is crucial for players to develop system, processes and people that can match international standards, and in some cases, redefine them. Successful operations require system-driven processes and responsive workforce, says Anamika Jain, Chief Executive Officer & Operations Head, AAJ Enterprises.

CT Bureau

Tell us about your ongoing projects of your company to enhance operational efficiency?

We are focused on advancing our efforts for creating a supply chain service that caters to the needs of SMEs in India, aiming to empower and support the burgeoning new enterprises in the region. In this year, we have undertaken initiatives to achieve this objective. An enhancement is the implementation of the AAJ Swift Transport Management System that has played a pivotal role in streamlining our operations. This system has been seamlessly integrated with our WMS to establish linkage with multiple ERP systems, various marketplaces, and transporters. This integration ensures a cohesive and integrated experience for our clients, irrespective of the scale of their operations. We have introduced an Audit Management Software that facilitates the monitoring and management of quarterly audits across our warehouses.

Share with us your key learning and takeaways from 2023?

We have garnered key insights gathered in 2023 to underscore the importance of people as well as processes in supply chain services. The realization has been clear; successful operations require a blend of robust, system-driven processes and an empowered workforce that is creative and responsive. In our pursuit of excellence, we recognized the need to develop processes that are not only efficient but also leverage technology to enhance overall system effectiveness. Since striking a balance between automation and human ingenuity is pivotal, as it allows for the creation of dynamic and adaptable workflows that can respond to the evolving demands of the supply chain landscape. An invaluable takeaway from the year gone by is the recognition that integrated supply chain visibility is paramount. The ability to offer visibility across the supply chain becomes a defining factor for success. Service providers excelling in delivering this integrated visibility will be the preferred choice for new and growing brands seeking to optimize their supply
chain operations.

What is crucial for the industry to succeed in the coming years?

There is growing optimism for supply chain industry because the government is investing heavily in infrastructure and taking initiatives to make the country a global supply chain leader. It is crucial for the players in the industry to develop system, processes and people, which can match international standards, and in some cases, even redefine them.

What are the projects in pipeline?

We have a couple of projects centred around people management initiatives. We have recently introduced an AI-based chief listening officer. We are focusing on training and development to upskill our team members and create a leading team of supply chain professionals. Simultaneously, we have enhanced our IT development capabilities by substantial investments in our WMS and TMS technology stack.

Share with us the key strategies for growth in 2024?

Our focus in the New Year and beyond is to reach the new small and medium enterprises (SMEs) by making it extremely easy for them to avail reliable and responsive warehousing and transportation services. The company’s strategy centres around a unique combination of technology and a dedicated workforce to achieve seamless and responsive solutions.

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