TrucksUp empowers the drivers and small fleet owners the backbone of India’s logistics engine by providing them with better opportunities and tools to improve the fleets and the work conditions,” says Sarthak Elwadhi, Co-Founder, TrucksUp.
Tell us about the genesis of your business operations in Indian market
The idea behind TrucksUp was born from a challenge in the Indian logistics sector. A vast number of trucks were running empty on their return journeys. Recognizing this problem as an opportunity, TrucksUp was founded with a clear vision to revolutionize trucking operations by infusing structure, intelligence, and sustainability through technology. Our initial focus was backhauling optimization helping trucks find loads for their return trips to eliminate empty runs. While the concept seems straightforward, creating the technology and network infrastructure to achieve this at scale was a significant challenge. We developed a cutting-edge platform that offers real-time visibility, smart route matching, and predictive insights. These features help reduce delays, boost asset utilization, and enhance operational efficiency. As we expanded, we forged strong partnerships with logistics providers, and fleet operators along key industrial corridors. This collaboration, combined with our data-driven approach, has streamlined logistics operations and reduced the carbon footprint. Most importantly, TrucksUp empowers the drivers and small fleet owners the backbone of India’s logistics engine by providing them with better opportunities and tools to improve the fleets and the work conditions. TrucksHub, the industry’s premier marketplace for used trucks focused on the entire lifecycle management of commercial vehicles, catering to truck owners, fleet operators, and transporters. It facilitates the seamless buying, selling, and exchanging of both new and used trucks, while offering value-added services that support every stage of vehicle ownership. By bringing together buyers, sellers, financiers, and service providers on a single platform, TrucksHub simplifies fleet upgrades, optimizes asset utilization, reduces downtime, and maximizes return on investment for truck owners.
Thus, the genesis of TrucksUp in the Indian market was not merely about starting a business but about addressing a critical inefficiency in a sector vital to the economy. This purpose continues to inspire and drive every aspect of what we do today.
2.What partnerships or collaborations are you currently pursuing or planning to expand your service offerings?
At TrucksUp, we recognize that strategic partnerships and collaborations are crucial to expanding our service offerings and driving innovation in the trucking and logistics ecosystem. Currently, we are actively collaborating with both financial powerhouses and public sector undertakings (PSUs) to strengthen our platform’s value proposition and deliver enhanced solutions to our stakeholders.
Collaborating with leading financial institutions and banks enables TrucksUp to offer innovative financing options tailored towards small and large fleet owners and first-time buyers. These partnerships help us facilitate easier access to working capital, vehicle loans, and insurance products, empowering truck operators to scale their operations and maintain cash flow stability. By integrating with financial powerhouses, we aim to create a seamless digital experience that combines freight booking with financial services, driving inclusive growth in the trucking sector.
One of our key strategic collaborations is with Hindustan Petroleum Corporation Limited and Indian Oil Corporation Limited in the energy sector. This partnership aims to integrate TrucksUp’s digital freight platform with the HPCL & IOCL’s extensive network of fuel stations across the country. By leveraging the HPCL & IOCL’s fuel infrastructure and TrucksUp’s smart logistics technology, we are enabling truck operators to access fuel discounts, seamless payments, and route optimization services. This collaboration not only helps reduce operating costs for drivers but also enhances overall efficiency by providing real-time data on fuel availability and consumption.
TrucksUp offers powerful safety features Safety 360 and TU Kavach to enhance trust, compliance, and emergency responsiveness in logistics operations. Safety 360 is a secure digital verification service that helps prevent fraud by allowing users to match Vehicle Registration Certificate (RC) details with Bank and PAN information in one place. With flexible verification options, strong privacy safeguards, and an intuitive interface, it empowers users to validate credentials confidently while staying in control of their data. Complementing this, TU Kavach is a safety tool that enables instant access to vehicle owner details during emergencies like accidents or breakdowns, ensuring faster help and reduced downtime. It also supports features such as vehicle tracking and service reminders, making it a comprehensive safety solution for commercial fleets.
Furthermore, we are exploring partnerships with technology providers and OEMs to incorporate advanced telematics, IoT devices, and AI-driven tools into our ecosystem. These integrations will empower stakeholders with predictive insights and automation, improving operational efficiency and driver safety.
Through these multifaceted collaborations with financial giants, PSUs, and technology innovators, TrucksUp is committed to building a robust, future-ready platform that transforms the trucking industry and supports India’s economic growth.
Can you explain the technology behind your transportation service and how it enhances efficiency or safety?
At TrucksUp, technology really drives everything we do to make trucking more efficient and safer. One of the things we’re especially proud of is our “verified” listing option. Every truck owner and truck on our platform goes through straightened verified platform inspection This means shippers can trust that the vehicles are from genuine and verified sources but it doesn’t stop there. We also verify drivers and fleet owners meet high standards of professionalism and safety. This verification process builds a strong foundation of trust across the entire platform.
TrucksUp efficiently matches verified trucks and drivers with verified shippers and shipments, minimizing empty runs and maximizing asset utilization. The platform also supports drivers with smart navigation tailored for heavy vehicles, automated document processing, and easy communication with fleet managers, all designed to make their jobs easier and safer.
Overall, by combining verified vehicles and drivers with real-time tracking and AI insights, TrucksUp is transforming trucking into a smarter, safer, and more reliable industry in India.
How do you leverage data analytics, AI, or IoT to improve route planning, vehicle performance, or customer experience?
At TrucksUp, we are transforming traditional trucking through the strategic use of data analytics, artificial intelligence (AI), and the Internet of Things (IoT) to create a smarter, more efficient logistics ecosystem. Our platform is designed to optimize every aspect of the freight journey from route planning to asset utilization while enhancing the overall customer and driver experience. One of our key strengths lies in smart route planning. By analyzing real-time data such as traffic patterns, weather conditions, and road closures, our AI-powered system dynamically recommends the most fuel-efficient and time-saving routes. This not only reduces delays but also lowers fuel consumption, ultimately driving down operational costs. We also focus heavily on improving driver performance and safety. Through IoT-enabled telematics, we track driver monitoring speed, rest intervals, and route adherence. These insights help us identify high-performing drivers, ensure compliance, and reduce the risk of accidents, while also providing feedback to support continuous improvement. Asset utilization is another critical area where our technology adds value. By monitoring truck availability, idle time, and movement patterns, we ensure that each vehicle in the network is optimally used. This reduces empty return miles and boosts revenue per trip for fleet operators. From a customer standpoint, we deliver complete transparency and control. Real-time shipment tracking, accurate ETAs, digital documentation, and data-backed service personalization help build trust and ensure a smooth, reliable experience. By leveraging advanced technologies, TrucksUp is not just improving logistics operations, we’re building a future-ready, connected, and performance-driven trucking ecosystem across India.
How do you see the role of electric vehicles and green technology in the future of your business?
At TrucksUp, we believe that electric vehicles (EVs) and green technology will play a key role in shaping the future of logistics. As a logistics aggregate platform focused on smarter and more efficient truck movement across India, we see sustainability not just as a trend, but as a necessity for long-term growth and impact. The trucking industry is a major contributor to carbon emissions. With increasing pressure from regulators, customers, and society to reduce environmental impact, green transportation is becoming a business priority. We’re exploring ways to integrate EV fleets into our ecosystem in future. Our goal is to make it easier for shippers and logistics partners to choose greener options without compromising on reliability or cost-efficiency. We are working on TrucksUp’s technology which will evolve to support EV-specific needs like real-time battery monitoring, optimal route planning based on charging stations, and smart load distribution that maximizes efficiency. We’re also looking at how data analytics can help reduce empty runs, lower fuel use, and support sustainable decision-making. In short, EVs and green technology aren’t just future possibilities, they’re part of our roadmap today. At TrucksUp, we’re committed to making India’s trucking ecosystem not only smarter and faster, but also cleaner and more sustainable for the road ahead.
