Digitalisation in air cargo has become an important strategy in today’s industry to conduct efficiency, so also saving time, says Nari Katgara, Director, Jeena Global. Such advancements streamline our operations and enhance our relationships with clients and partners, he adds.
Charmaine Fernz
How can digital technology improve supply chain for cargo firms?
In today’s dynamic and interconnected global market, the integration of digital technology has evolved from a competitive advantage to an absolute necessity. Transparency and efficiency are paramount, for compliance and for fostering trust and ethical practices. At Jeena and Company, we recognise the importance of these advancements, which is why we are implementing cutting-edge solutions.
One such initiative is our J5 platform, representing the 5th generation, built on a new technology architecture and seamlessly integrates AI-powered customs house agent software. This integration automates the digitisation, signing, and uploading of PDF documents to external portals, while real-time tracking within our ERP system has enabled us to reduce lead times from 30 minutes to a mere three minutes. Such advancements not only streamline our operations but also enhance our relationships with clients and partners, positioning the firm at the forefront of the industry.
Which digital tech is most relevant to the companies?
All innovations are important, each serving a purpose of its own. But when considering cargo firms, I believe the most relevant is AI. It excels in predictive analytics, automation, and decision-making, offering advantages in optimising ops, reducing costs, and enhancing service reliability. Its ability to analyse vast data sets, automate complex tasks, and provide real-time insights makes it superior to technologies, which may have limitations in scalability and integration. AI aligns with strategic goals by driving efficiency and enabling adaptation to market changes.
What are the challenges in cargo ops digital technologies can address?
Current challenges in cargo logistics, such as managing complex operations, reducing delays, and enhancing supply chain visibility, can be addressed by digital technologies. Innovations such as route optimisation, digital tracking systems, and data analytics streamline operations by improving decision-making and optimising performance. However, despite the availability of these tech solutions, adoption remains slow due to the time-consuming nature of implementation and the investment required. For companies embracing these advancements, the rewards include reduced costs, improved efficiency, and enhanced customer satisfaction. Integrating these technologies help firms align with strategic goals and stay competitive in an evolving market.
How can digital technology improve collaboration between stakeholders in the cargo ecosystem?
Digital technology enhances collaboration in the cargo ecosystem by enabling real-time data sharing and communication. For example, cloud-based platforms allow stakeholders to access and update shipment information, ensuring everyone is aligned. This real-time exchange is crucial for it reduces delays, minimises errors, and creates an efficient supply chain. Collaboration improves operational efficiency and strengthens ties between stakeholders, leading to better service delivery and a resilient
cargo network.
