Our systems help logistics hubs respond to uncertainties such as tariff changes or disruptions, allowing them to make real-time decisions. These capabilities do not serve long-term sustainability goals, they influence immediate business continuity and resilience, says Rahim Bhimani, SVP, Air Cargo Practice, Kale Logistics Solutions.
Myths are more common than facts. Many industry stakeholders still believe that going green is expensive and complex, a sentiment especially prevalent in developing economies. We often encounter such misconceptions across global markets, but the reality is far more practical, achievable and even profitable.
In developed nations, strong legislation and heightened awareness drive a culture of sustainability. These markets treat green logistics not just as an option, but as a regulatory requirement. In contrast, many developing and third-world countries still view sustainability as a luxury, disconnected from their core business goals of growth and cost efficiency.
There is a belief that green tech means burning cash and that only wealthy nations can afford it. But what many do not realise is that sustainability and efficiency can go hand in hand and, in many cases, they do. There is also the myth that sustainability and performance cannot go hand in hand. Kale’s Cargo Community Platforms deployed at 150 airports and ports globally have proven the exactly the opposite. These systems not only ensure compliance with environmental regulations but also drastically enhance operational efficiency. In fact, airports using Kale’s solutions have eliminated 10 million paper copies annually, reducing waste and streamlining workflows.
While airports in North America deploy Kale solutions to meet sustainability goals, those in the APAC region adopt them to improve operational growth. Regardless of their motivation, stakeholders across geographies agree on one point — Kale’s platform is a one-stop solution for environmental and business needs.
Another myth we often hear is ‘green solutions are a future luxury, not a current necessity.’ Kale debunks this by offering practical, real-time benefits through predictive and analytical tools. Kale’s systems help logistics hubs respond to uncertainties such as tariff changes or supply chain disruptions, allowing for well-informed, real-time decisions. These capabilities don’t just serve long-term sustainability goals they directly influence immediate business continuity and resilience.
There is the widely held belief that ‘tech alone cannot solve real sustainability challenges’. While tech is not a magic wand, it is a powerful enabler. One of the most common hurdles businesses face is resistance to change. To tackle this, Kale dosen’t just deploy platforms, but works closely with all stakeholders at 150 global locations, constantly updating and educating them about system upgrades and best practices. This consistent engagement builds confidence, boosts adoption and paves the way for measurable environmental and operational gains.
And then there is the myth that ‘sustainable change takes years to show results’. We have seen quite the opposite. In one North American airport using our platform, stakeholders were able to save 16,000 gallons of fuel in just three quarters, a direct, short-term impact. At CSMIA, cargo processing time fell by 60 per cent and cargo dwell time reduced. These changes allowed the airport to handle higher cargo volumes without physical expansion, a win for both business and the environment.
We believe the future of logistics is not just digital, it is green, efficient and inclusive. By debunking long-standing myths and showcasing tangible success stories, we are helping ports, airports and logistics stakeholders realise that sustainability is not a costly dream. It is a practical, profitable reality, here and now.
