Wiz Freight is one the fastest growing digital cross-border supply chain solutions provider in emerging markets. Ramkumar Govindarajan, Chief Executive Officer, discusses about the company’s strategic plans to scale up and achieve 5x growth in 2022 by having product-specific approach around multiple cargo segments.
Bryan Anthony Thomas
What are the new entryways that you are expecting in 2022 and how might you plan to complete them?
2022 seems to be a year with lot of potential for growth. We are expecting the market to open fully in a short while. We are already seeing positive signs with many countries, including India, announcing the resumption of international flights. We are on the way to normalcy. We expect the freight rates for both air and ocean cargo to fall this year, however, not up to pre-pandemic levels. At the company, we have ambitious plans to scale up and we are looking at a 5X growth in 2022. One of the ways we plan to achieve this is to have product-specific approach around multiple cargo segments.
What do you assume have been your most noteworthy getting during the ongoing pandemic?
The biggest learnings have been that the cheapest service provider is not always the best. We have seen that performance during the ongoing COVID-19 experience can give you a place in the customer’s office forever. Reliability is important, but it comes at a cost. We have been striving to provide our customers and clients best in class services with high quality and excellency.
What is the one thing that needs a change of solicitation for the businesses to create?
One thing which needs a change is for the customers to understand that value is bigger than price. The Indian shippers and consignees should recognise and support the Indian organisations not just based on cost but trust also and the ability to support them during troubled times during the heath crisis. If there is trust, then the value would increase automatically.
What are the fastest growing segments?
At present, the fastest-growing segments — pharmaceuticals and renewables energy — are part of the country’s commitment at the World Trade Organisation (WTO) in a bid to reduce carbon emission and the need the move to clean energy. Last but not the least is e-commerce which is the fastest-growing segment internationally and India is not too far behind, thanks to COVID-19.
