With weather-related challenges in Northeast, a specialized and region-specific logistics strategy becomes important for logistics, says Amarnath Banik, Amazon trucking partner, Northeast. Strong local ties, skilled drivers, tech implementation and contingency plan have proven effective to combat logistical and infra challenges.
Ritika Arora Bhola
Operating in Northeast, how have you addressed logistical and infra challenges?
Navigating the challenging landscapes of the Northeast comes with obstacles such as landslides and intense monsoon, particularly during peak seasons. With weather-related challenges, a specialized and region-specific logistics strategy becomes important for effective logistics.
Nevertheless, amidst these challenges, there are economic opportunities. It requires planning and adaptability. We have addressed these hurdles by developing robust transportation network, establishing alternative routes, and prioritizing local connections. Our reliance on local ties, skilled drivers, and a contingency plan have
proven effective.
Ensuring our drivers’ safety is our top priority, and we implemented a strategy that includes devising alternative routes, conducting health check-ups, and securing accident insurance cover. These measures are essential for ensuring timely deliveries. Despite these hurdles, we have addressed them by constructing robust transportation network, establishing backup routes, and giving importance to local connections. We rely on these ties, skilled drivers, and a contingency plan.
How did the collaboration with Amazon contribute to the growth of your fleet to 200 trucks and 250 drivers?
Collaboration with Amazon has been instrumental in the growth of our fleet. By joining the trucking partner programme, we gained access to Amazon’s vast customer base and a platform that addressed logistical challenges. The demand for deliveries in the Northeast region, coupled with Amazon’s support, allowed us to expand our ops significantly, leading to the current fleet size of over 200 trucks and 250 drivers.
Also, Amazon’s commitment to supporting local businesses, coupled with the integration of technology platforms, has played a pivotal role in this growth. In our collaboration with Amazon, we saw our trucking business grow. This partnership extends beyond addressing logistical challenges; it has provided a robust platform for small and medium enterorises (SMEs) such as ours to thrive. Amazon’s commitment to supporting local businesses has not only boosted our business forward but has also had a positive impact on the logistics landscape across the entire Northeast region.
What role do SMEs play in logistics and e-commerce ecosystem in Northeast?
SMEs play a pivotal role in the logistics and e-commerce ecosystems, particularly in challenging regions like the Northeast. SMEs bring a level of agility, adaptability, and an understanding of local nuances, essential in overcoming challenges and establishing robust transportation networks. In the Northeast, where the terrain and weather often pose challenges, SMEs can cater to the specific needs of the region.
Amazon’s commitment to supporting SMEs, as evident in its trucking partner programme, has not only been instrumental in boosting our business but has also had a positive impact on the entire logistics landscape in the Northeast. SMEs contribute significantly to economic growth, employment generation, and the overall development of the logistics sector, making them integral players in the ecosystem.
Can you discuss the impact of tech-driven products provided by Amazon on your operations?
Partnering with Amazon benefited our trucking business through technology-driven products and value-added services. The Relay App, particularly Relay for Carriers and Relay for Drivers, has revolutionized our operations. Relay for Carrier offers real-time visibility into all trips, while Relay for Drivers streamlines check-in, checkout, and real-time communication during contingencies. These features have enhanced operational efficiency, provided support, and improved overall logistics.
The value-added services provided by Amazon have played a crucial role in shaping the success of my business. Going beyond logistics operations, these services also offer advantages that influence the growth and efficiency of my operations. One noteworthy aspect of these value-added services is the convenience they bring to financial operations. By leveraging these services, I have facilitated access to finance at reduced interest rates. This not only contributes to the overall financial health of my business but also serves as testament to how Amazon supports its partners in navigating the financial landscape associated with logistics and trucking operations.
