Logi-Sys is aligned with IATA eAWB protocols and supports Cargo-IMP and Cargo-XML messaging standards used by global airlines. We are active in 50 countries across India, the Middle East, Southeast Asia and North America, says Amit Maheshwari, Founder & CEO, Softlink Global.
CT Bureau
What air cargo challenges do tech solutions address? How does your platform improve efficiency of carriers and forwarders?
Air cargo operations frequently struggle with fragmented systems, manual processes, delayed communication and poor visibility. Our platform, Logi-Sys, addresses these challenges by serving as the digital backbone not just in air cargo, but across sea, road and rail transport, customs, warehousing and finance. In the air module, we automate and integrate eAWB generation and airline transmission, multi-leg routing with real-time status updates, end-to-end documentation and billing workflows. This approach eliminates silos, boosts operational accuracy and shortens turnaround time, enhances customer experience and cost control.
Are your solutions compliant with global and regional cargo regulations?
Yes. Compliance is integral to our platform. Logi-Sys is aligned with IATA eAWB protocols and supports Cargo-IMP and Cargo-XML messaging standards used by global airlines. We integrate seamlessly with country-specific customs and airline systems, ensuring cargo data is following each region’s digital mandates. Our architecture is designed to evolve with changing global standards, offering clients peace of mind and audit-readiness.
What markets are you currently operating in and where are you planning to expand?
We are active in 50 countries across India, the Middle East, Southeast Asia and North America. We are expanding our presence in Europe and Africa, supported by local partnerships and a strong implementation ecosystem. While we maintain strict client confidentiality, our platform has replaced older systems, such as CargoWise, Magaya, and eFreight at 50 forwarding firms in the past year alone. We are proud to serve large enterprise-level freight forwarders and new-age digital consolidators.
What air cargo trends are you watching closely, and how are you preparing to adapt to them?
We are monitoring digitalisation of air cargo documents and data flows, real-time visibility, predictive ETA using AI and the push for greener and transparent supply chains. To address these, we are embedding AI-based intelligence across modules and expanding our integration capabilities with carriers, airports and customs. With TradeCHAIN and LogiCONNECT, we are enabling seamless external collaboration, which is key to thriving in the connected logistics landscape.
What innovations are you developing to launch in the next 12 to 24 months?
Our innovation roadmap is as follows:
LogiLENS: A document Artificial Intelligence engine that reads and extracts structured data from commercial documents without relying on templates or rules.
BoxyAI: An intelligent co-pilot inside Logi-Sys to assist users with documentation, quotations, and system queries through natural language.
LogiBRAIN: An analytic and forecasting module to deliver real-time insights, trends, and operational dashboards.
We are expanding airline connectivity using LogiCONNECT, offering forwarders access to booking, freight rates, and shipment tracking with major carriers. This will reduce dependency on emails, portals and manual updates.
Does India have the right skill set to adopt and deploy advanced technologies?
India has the raw talent. There is often a disconnect between tech capability and domain expertise. Our approach is to give hands-on exposure, real-world scenarios, and domain-centric learning that prepares the workforce to adopt and thrive in technology-driven logistics. The academy is focused on bridging the freight-tech skill gap through programmes, such as:
LogiEXPERT: Upskilling current logistics professionals
LogiSKILL: A vocational program for fresh graduates or career changers
LogiLEARN: Collaborations with academic institutions
for practical training using Logi-Sys.
What are the challenges when it comes to tech adoption in Indian market?
The challenges include resistance to change, particularly in traditionally-run air cargo businesses, perceived cost versus Return on Investment (RoI) concerns, limited digital infrastructure among smaller players and lack of internal champions to lead technology adoption. However, with increasing compliance mandates, customer expectations and international exposure, the market is shifting. Our role is to simplify digital transformation, offer rapid deployment, ensure outcomes and not digital installations.
