Redefining supply chain strategies for growth

JW Ventures growth plan includes extending its services pan India for all logistical requirements. Kruti Jobanputra, Director shares the company has expanded its logistics presence in 3PL, 4PL, warehousing and cold storage facilities and has presence in Mumbai, Bengaluru, and Delhi, along with a pan-India transportation for containers.

Ritika Arora Bhola

How is the business shaping up for JW Group post pandemic? Can you take us through your ongoing projects?

COVID was a difficult time for all and a challenge for every industry. We at JW Ventures (JWR Logistics, JWC Logistics and JWL Cold Store) were able to adapt to these changes and operate at full capacity. This gave our customers confidence in our abilities to adapt to any scenario. We believe our growth over the past year has been due to the extra efforts put in by our professional team. The pandemic played a major role in making companies redefine supply chain strategies.

Many companies are looking for logistics solutions to ensure they are strategically located to handle distribution in an efficient manner and ensure that inventory is managed correctly.

We have expanded and extended our 4PL warehousing and cold storage facilities and now have presence in Mumbai, Bengaluru, New Delhi, and a pan-India transportation for containers.

What are the growth strategies adopted by your company?

  • Our employees are the important to our company’s success and future sustainable development. The success we enjoy today is founded on the commitment of our people over the past year.

We try and create an environment that allows the employees to feel comfortable and be able to perform to the best of their abilities

  • Customer service is at the core of our values. We focus on finding solutions that bring better efficiency to the customers supply chain and costs. This helps us create a relationship based on trust, which gives us more business, and recommend us to their peers
  • Artificial Intelligence and technology are well developed, adapted, and implemented
    into our system. It plays a significant role in our performance and growth

Tell us about your recent advancements and investments done in technology?

Today, Artificial Intelligence and technology play a vital role in the growth of any industry. We have developed and adopted an Enterprise Resource Planning (ERP) system and upgrading our WMS along with upgrading our internal software is to a web-based system.

We are trying to move towards paperless processes such as online invoicing and paper less delivery, live status of cargo/container, and also provide more transparency to our customers.

The sector has seen many developments in the past few years due to the government’s initiatives. There are plans to set up MMLPs at strategic locations. What progress is going on in this regard?

The Indian Government has been proactive, especially in the past five years, which has boosted the economy in many ways. Narendra Modi, Hon’ble Prime Minister, and his team have recognized the importance of development of infrastructure for boosting the industry.

  • Government initiatives are what will take the Indian logistics sector on par with international standards. The goal of streamlining processes and reducing costs will attract more investment into the sector. These policies provide
    recognition to the logistics industry, as an important pillar of the economy
  • Logistics can create large employment opportunities. Introduction of courses on supply chain and logistics will help generate employment and also address the current manpower issues
  • With the new policies, we will be able to establish an efficient system to boost employment and reduce wastage

I am confident in times to come, more global firms will invest in the country and India will be one of the leading countries of the world.

What are the key growth drivers?

  • Infrastructure development is the key today. The government and private players are investing heavily into developing and creating a world-class infrastructure
  • Warehousing in India is in the process of transformation. There is a constant demand for better quality of storage solutions. The industry can
    benefit more from the increased usage of AI and technology to boost fast growing Indian economy

The key growth drivers for the organized logistics industry are:

  • Continuous growth of Indian economy
  • Paradigm shift from unorganized to organized players
  • Proactive and minimal government regulation
  • Introduction of technology such as AI and ERP systems
  • Improvement of the infrastructure

How would you rate infra for cargo movement. Is it good enough to move a variety of cargo, including temperature-sensitive products or there’s room for improvement?

India’s infrastructure for cargo movement is on the constant path of improvement. The quality of roads and access to different areas of the country is increasing. There is, however, room for more improvement.

India has seen increased foreign interest in the past few years. Do you think India has the potential to become a manufacturing hub in the coming years?

Definitely. India can become a manufacturing hub in the coming years. To this end, government initiatives such as PMGS, Make in India, NLP, among others would put India on the world map. Even with these programs, the manufacturers would need support—land, work, and finance—to execute activities rapidly. To function as a manufacturing hub, the government would have to create incentives to promote facilities to take India up to the global standards.

Tell us about the recent advancements done in sustainable ops, physical and digital infra, installed at JW Logistics parks for supporting efficient supply chain operations?

  • Technology and sustainability are of significance in today’s times. We have installed solar panels and multiple trackers on our machinery, to track the usage of fuel. We are trying to lower it by creating a more efficient yard, so
    that the flow of containers/cargo will require minimum shifts/relocation
  • To preserve environment, we have installed water treatment plants and reuse the water. We do rainwater harvesting and we also recharge groundwater
  • We are in the process of upgrading the technology. The current upgrades we are
    working on are the implementation of the ERP systems and moving our WMS to a web-based program
  • We intend to upload all essential documents through a portal we have created for our customers. This will reduce the time our clients spend at the facilities and be able to submit documents quickly
  • Our software will link and talk to the existing software of the customer/user
  • These programs will allow us to capture data on our processes through which we would be able to find inefficiencies in our operations

In view of the changing environment, what is most critical for the JW Group to succeed?

  • To transform service for our customers and create more facilities.
    • To provide solutions for growing customer needs, and the firm will be a one-stop solution for their logistical needs

Share with us your expansion plans and projects in pipeline?

Our plan is to extend our services pan India. These include metros and burgeoning cities to cater to our customers in providing them facilities for their logistical requirements.

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