This partnership with IATA marks a step forward for Softlink Global and the air cargo industry. Our company is tech-driven, and this partnership allows us to contribute to initiatives such as eFreight, One Record, and future projects under the IATA Strategic Partnership Programme, says Amit Maheswari, CEO, Softlink Global.
CT Bureau
Softlink Global, a leading provider of innovative logistics solutions and developer of the acclaimed Logi-Sys TMS, announced a new role as the company joins the IATA Strategic Partnerships Programme. It allows the company to provide know-how and expertise in digital and interactive cargo stream. The official signing ceremony took place at the recently held IATA World Cargo Summit.
Smarter air cargo future
This strategic partnership marks a step forward for both Softlink Global and the air cargo industry. Softlink Global, already serving a vast client base, brings its renowned technological expertise to the table. With a focus on cutting-edge solutions such as Blockchain, Cloud Computing, Artificial Intelligence, Machine Learning, and natural language processing, Softlink Global aligns perfectly with IATA’s vision for a digitally driven future.
“We welcome Softlink Global to the IATA Strategic Partnerships Programme and look forward to their contribution to air cargo’s digitalisation. It is a priority across the whole value chain,” Willie Walsh, Director General, IATA, said.
“This is the right direction for us. We are a tech-driven firm, and this partnership allows us to actively contribute to critical initiatives such as eFreight, One Record, and future projects under the IATA Strategic Partner umbrella,” Amit Maheswari, CEO, Softlink Global, said, while expressing his enthusiasm.
EXPANDING GLOBAL REACH
Softlink Global sees this partnership as an opportunity to expand its global reach, particularly in the lucrative European market. By actively collaborating with IATA and its members, Softlink Global aims to further its mission of empowering the air cargo industry with cutting-edge technology and solutions
The IATA Strategic Partnerships Programme is an important platform for the aviation solution providers to build as well as strengthen relationships with significant industry stakeholders.
Through their participation in various IATA work groups, strategic partners gain a unique insight into priorities of the airlines and can be recognised for working together with IATA in serving the air transport industry.
